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6 results (tag: Baby Boomers)

Luxury goods companies invest heavily in digital marketing and use AI and big data

In an age of fast changing trends, luxury goods companies are caught between satisfying…

DELOITTE ROMANIA
The media and entertainment companies need to look beyond Generation Z to stay competitive in   the changing demographic context

The older generations are increasingly technically skillful and will become more and more…

ERNST & YOUNG…
Big data needs a big re-think: consumers are more anxious, but businesses can restore trust with greater transparency

Global KPMG study of 25,000 consumers reveals that we are embracing new technology, but…

KPMG ROMANIA SRL
KPMG Unveils Me, My Life, My Wallet: A New Customer Engagement Framework that Identifies What Drives Today’s Multi-Dimensional Consumer

A new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs…

KPMG ROMANIA SRL
What do online shoppers really want? KPMG International survey details what really matters to consumers

Understanding and keeping pace with what drives people to shop and buy online is…

KPMG ROMANIA SRL

news

2 results (tag: Baby Boomers)

Golin & iSense Solutions analyzes how the shopping list and the wallet of Romanians look

To find out how money is related to current generation in Romania and how…

The challenge of generation Y

They were born between 1981 and 2000. They have an entirely different perspective on…

ERNST & YOUNG…