In 2021, the activity of The Coca-Cola System – composed of Coca-Cola Romania and Coca-Cola HBC Romania – generated an added value in the local economy of €519 million, more than 20% higher compared to the previous year, across the entire value chain. At the same time, The Coca-Cola System directly and indirectly supports 18,800 jobs. These and other growing indicators are presented in the Coca-Cola System's latest and seventh Socio-Economic Impact Study, which shows how its business contributes to the local economy and creates opportunities for growth.
Present in Romania for 31 years, The Coca-Cola System operates through two partner companies with complementary activities, ensuring a diverse portfolio of beverages on the local market. The Coca-Cola Company Romania, a subsidiary of The Coca-Cola Company, is responsible for the implementation of marketing strategies, brand management, packaging strategy, consumer promotion, advertising, public relations, and market research. Coca-Cola HBC Romania, part of the Coca-Cola HBC Group and the leader of the local beverage industry, is the bottling company for the beverages of the joint portfolio, in its three plants in Ploiesti, Timisoara and Poiana Negrii, and provides distribution, sales and operational marketing for Coca-Cola products.
Growing contribution to the Romanian economy
The Coca-Cola System's business in Romania includes numerous stakeholders along the value chain, from farmers who supply ingredients for products, suppliers of labels, raw materials and packaging, technology and equipment, consulting, and advertising firms, to carriers, distributors and retail partners. 85% of the Coca-Cola System's suppliers are Romanian companies. The Coca-Cola System has 83,000 customers in modern, traditional and HoReCa trade. The Coca-Cola System and its partner companies pay wages, taxes, employ labor, invest in communities, and create added value for the local economy.
• In 2021, the value added supported by the Coca-Cola System's value chain in the Romanian economy was €519 MIL (equivalent to 0.22% of GDP), up 20% from the previous year.
• The direct contribution through wages and taxes paid, by the Coca-Cola System in Romania, was €80 MIL.
• In 2021, Romanians bought products from the Coca-Cola System portfolio worth 885 million euros. Of every euro spent on these, 59 cents remain in the local economy, compared to 56 cents in 2020.
In 2021, investments in production capacity development, local operations, and equipment acquisitions of the Coca-Cola System in Romania amounted to €37,5 MIL. The plants in Ploiesti, Timisoara and Poiana Negrii are regional hubs of innovation and production, exporting to 14 other countries.
More revenue for the state budget
Taxes paid in 2021 to the state budget represent the largest component of the value added supported by the Coca-Cola System value chain in Romania (€ 229 MIL).
• The value of taxes paid directly by the Coca-Cola System amounted to €39 MIL.
• The indirect contribution, through taxes paid by suppliers, partners, and their suppliers, amounted to € 190 MIL.
More jobs supported in 2021
In 2021, the Coca-Cola Romania and Coca-Cola HBC Romania teams employed a total of 1,529 people. However, the business of The Coca-Cola System supports a larger number of jobs, respectively 18,800 jobs in industries as diverse as manufacturing, services and transportation across the value chain.
• 18,800 jobs generated directly and indirectly by the Coca-Cola System equates to 0.24% of total employees in Romania, compared to 0.20% in 2020.
• The number of jobs indirectly supported by the Coca-Cola System in Romania is 17,271.
• Each Coca-Cola System job supports 11 other jobs in Romania.
”For 31 years, we have been building more than just a successful business in Romania: we are a committed, consistent and trusted partner to the business sector and the community. As a leader in the local beverage industry, we are aware of our role and the impact that the company's operations have on Romanian society. We work alongside our partners and only together can we create the conditions for a sustainable future. We are constantly investing in developing the capabilities of our people and we want strong partnerships with our customers so that we can offer our consumers drinks suitable for every occasion, 24/7.” - Jovan Radosavljevic, General Manager, Coca-Cola HBC Romania.
”The role of the beverages we offer is to be part of the joyful moments of millions of Romanians. Also, as a business, we aim to contribute to the development of the community in which we are present, together with the entire economic ecosystem involved in our activity. Drinks and marketing campaigns are only the visible part of the activity we carry out locally. But the numbers behind them confirm our strong commitment to grow with Romania, the community, and the people here.” - Paris Nikolopoulos, General Manager, Coca-Cola Romania.
About the Socio-Economic Impact Study of the Coca-Cola System in Romania
The Socio-Economic Impact Study is carried out by prestigious economists from the consulting company Steward Redqueen (The Netherlands), based on data from 2021, following a methodology applied in dozens of other countries, created by the Nobel Prize-winning economist Vassily Leontief.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeZ. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
In Romania, as in all the countries where it operates, Coca-Cola owns and operates its own system, including all the elements to produce and distribute products to consumers. Locally, the system consists of Coca-Cola Romania (a subsidiary of The Coca-Cola Company, the owner of the trademarks) and its partner Coca-Cola HBC Romania, which bottles and distributes Coca-Cola products under license from The Coca-Cola Company in Romania.
About Coca-Cola HBC Romania
Coca-Cola HBC is the strategic bottling partner of The Coca-Cola Company. Together, we and our customers, serve 715 million consumers across a broad geographic footprint of 29 countries on three continents. Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, offering consumer-leading beverage brands in the sparkling, juice, water, sport, energy, plant-based, ready-to-drink tea, coffee, adult sparkling and premium spirits categories. We create value for all our stakeholders by supporting the socio-economic development of the communities in which we operate, and we believe building a more positive environmental impact is integral to our future growth.
In 2021, for the sixth consecutive year, Coca-Cola HBC Romania was acknowledged as the most sustainable company, according to the ‘Romania CSR Index / Romania CST Index’, a study conducted by independent consultancy The Azores.
Learn more at https://ro.coca-colahellenic.com/ro/media